"Ogre," left, of Richland, leads more than 100 juggalos lined up outside Ray's Golden Lion in Richland in a chant of "family" as they waited to see Detroit-based rapper ABK on April 28, 2010. Juggalos are fans of artists on the Psychopathic Records label and have developed into a subculture. "We come down here and see people we haven't seen in a while," says Ogre. "It's like a little family reunion every time," says "Bael" (not pictured). Ogre says they prefer to use nicknames at the shows. "We all have other names from before we knew each other," he says. "The thing we all have in common is that we've all been on the outside at some point."
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